Top 10 Configure-Price-Quote (CPQ) Software: Features, Pros, Cons & Comparison

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Introduction

Configure, Price, Quote (CPQ) software is a specialized sales tool designed to help companies generate accurate and professional quotes for complex, highly customizable products. In an era where customers expect instant responses and personalized solutions, manual quoting via spreadsheets has become a liability. CPQ systems automate the three critical stages of a sale: Configuring the product according to customer needs, Pricing it accurately with real-time discounts or regional adjustments, and generating a professional Quote document in seconds.

For modern enterprises, CPQ is no longer just a “nice-to-have” sales aid; it is a fundamental pillar of revenue operations. By enforcing business rules and pricing guardrails, these tools eliminate “revenue leakage”—the hidden costs of human error, unauthorized discounting, and invalid product combinations. Furthermore, the shift toward subscription-based and usage-based pricing has introduced a level of mathematical complexity that manual systems simply cannot handle, making CPQ essential for any organization scaling its digital sales motions.

Real-World Use Cases

• Guided Selling: Assisting junior sales reps through a series of questions to automatically build the perfect product bundle for a client.
• Subscription Management: Handling complex “ramp deals” and co-termed renewals for SaaS companies with evolving pricing models.
• Visual Configuration: Allowing customers in the manufacturing sector to see a 3D rendering of a custom-built machine as they add parts.
• Global Pricing Governance: Automatically adjusting quotes for different currencies, local tax laws, and regional discount levels across a global sales team.

Evaluation Criteria for Buyers

• Logic Engine Robustness: How well the tool handles complex “if-then” dependency rules for product parts.
• CRM Integration: The depth of the “native” connection with platforms like Salesforce, HubSpot, or Microsoft Dynamics.
• Ease of Administration: Whether the pricing rules can be updated by a business user (No-Code) or require a developer.
• Document Personalization: The flexibility to generate high-quality, branded proposals, contracts, and e-signature ready files.
• AI-Driven Pricing: The ability to suggest optimal price points based on historical deal data and market trends.
• Implementation Speed: The time required to move from initial setup to a live, functional system for the sales team.
• Scalability: The platform’s ability to process quotes with thousands of line items without performance lag.
• Security Standards: Adherence to enterprise-grade compliance like SOC 2, ISO 27001, and GDPR.

Best for: Companies selling complex products with multiple variables, B2B organizations with strict discount hierarchies, and SaaS firms managing recurring revenue.

Not ideal for: Small businesses with static product lists and no variable pricing, or B2C retailers who rely on standardized e-commerce checkout flows.

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Key Trends in Configure-Price-Quote (CPQ)

• Agentic AI Integration: CPQ systems are moving from passive calculators to autonomous agents that can proactively suggest price adjustments based on supply chain shifts.
• Digital Sales Rooms: The traditional PDF quote is being replaced by interactive “DealRooms” where buyers and sellers can collaborate and negotiate in real-time.
• Visual & 3D CPQ: For manufacturing, visual configuration is becoming standard, allowing buyers to see real-time 3D or AR versions of their custom products.
• Revenue Cloud Convergence: CPQ is merging with billing and revenue recognition to create a seamless “Quote-to-Cash” lifecycle.
• Usage-Based Monetization: Tools are rapidly adapting to handle consumption-based pricing, where costs are calculated dynamically based on real-world usage.
• Self-Service CPQ: Companies are increasingly embedding CPQ logic directly into their websites, allowing customers to self-configure and buy without a sales rep.
• Algorithmic Governance: New AI-driven guardrails are being developed to prevent “algorithmic collusion” and ensure pricing remains compliant with global regulations.
• Mobile-First Quoting: With the rise of field sales, CPQ interfaces are being redesigned for full functionality on tablets and smartphones.

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How We Selected These Tools (Methodology)

To select the top CPQ tools for this list, we conducted a rigorous analysis of the current market landscape, focusing on:

• Market Presence: We prioritized established leaders and high-growth innovators with proven track records in the enterprise and mid-market sectors.
• Technical Versatility: Tools were evaluated on their ability to handle both physical manufacturing configuration and digital subscription logic.
• User Adoption Rates: We looked for platforms that provide high-quality user experiences to ensure sales teams actually utilize the software.
• Integration Maturity: Preference was given to tools that offer seamless, bi-directional synchronization with leading CRM and ERP systems.
• Compliance Frameworks: Each tool was vetted for its ability to provide secure, auditable, and compliant pricing environments.
• Scalability and ROI: We assessed how these platforms perform under high deal volumes and their typical “time-to-value” for customers.

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Top 10 Configure-Price-Quote (CPQ) Software

1. Salesforce CPQ

As a core part of the Salesforce Revenue Cloud, Salesforce CPQ is the industry benchmark for organizations already using the Salesforce CRM. It provides a native experience that allows sales reps to move seamlessly from an opportunity to a finalized quote.

Key Features

• Native Salesforce Integration: Built directly on the Salesforce platform, ensuring 100% data consistency.
• Guided Selling: Interactive prompts that lead reps through the configuration process to ensure accurate bundles.
• Advanced Approvals: Automated routing for discount requests based on complex hierarchy rules.
• Contract & Renewal Automation: Simplifies the process of managing amendments and recurring revenue cycles.
• Einstein AI Pricing: Uses machine learning to provide deal-scoring and optimal discount recommendations.
• Template Branding: Highly customizable document generation for proposals and contracts.

Pros

• Unmatched ecosystem and community support through Salesforce Trailhead.
• High scalability for global enterprises with thousands of users.

Cons

• Implementation can be complex and typically requires a certified consultant.
• Licensing costs can be high for smaller teams.

Platforms / Deployment

• Web / iOS / Android
• Cloud

Security & Compliance

• SSO/SAML, MFA, Audit Logs, RBAC.
• SOC 2 Type II, HIPAA, GDPR, ISO 27001.

Integrations & Ecosystem

Salesforce CPQ connects with the entire Salesforce AppExchange ecosystem, including leading ERPs and billing tools.

• SAP S/4HANA
• Oracle ERP
• NetSuite
• DocuSign

Support & Community

Salesforce offers extensive global support, a massive partner network, and the “Success Community” for peer-to-peer troubleshooting.

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2. DealHub

DealHub is recognized for its modern approach to CPQ, emphasizing speed and ease of use. It stands out by replacing traditional static quotes with interactive “DealRooms”—centralized digital hubs where buyers and sellers collaborate.

Key Features

• No-Code Configuration: Allows sales operations teams to update rules and pricing without writing code.
• DealRoom Digital Sales Rooms: A personalized microsite for each deal where customers access proposals and contracts.
• Subscription Management: Native handling of recurring revenue, upgrades, and renewals.
• Guided Playbooks: Real-time instructions for reps to ensure they follow the best sales strategy for each lead.
• Contract Lifecycle Management (CLM): Integrated contract generation and e-signature directly within the CPQ flow.
• Automated Approval Workflows: Streamlines the internal sign-off process for non-standard deal terms.

Pros

• Rapid implementation times compared to legacy enterprise CPQ systems.
• Exceptional buyer experience through the interactive DealRoom feature.

Cons

• Smaller third-party marketplace compared to Salesforce.
• Advanced reporting can sometimes be less granular than native CRM reports.

Platforms / Deployment

• Web
• Cloud

Security & Compliance

• SSO, MFA, Data Encryption, Audit Trails.
• SOC 2 Type II, GDPR, ISO 27001.

Integrations & Ecosystem

DealHub offers deep, bi-directional integration with major CRM platforms.

• Salesforce
• HubSpot
• Microsoft Dynamics 365
• Freshsales

Support & Community

Known for high-touch customer success and personalized onboarding services for every new client.

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3. Oracle CPQ

Oracle CPQ is an enterprise-grade solution designed for massive, complex configurations. It is particularly strong in industries like manufacturing and industrial distribution where product rules are incredibly technical.

Key Features

• High-Performance Logic Engine: Capable of handling configurations with tens of thousands of attributes.
• Multi-Channel Quoting: Supports direct sales, partner channels, and customer-facing e-commerce configuration.
• Dynamic Pricing: Real-time calculations for global tax, multi-currency, and volume-based discounts.
• ERP-Ready Architecture: Designed to feed directly into manufacturing and supply chain systems.
• AI Price Optimization: Provides scientific guidance on the highest price a customer is likely to pay.
• Mobile Accessibility: Full quoting functionality available for field sales on any device.

Pros

• Unrivaled stability and performance for extremely complex, large-scale datasets.
• Strong “out-of-the-box” features for manufacturing and engineering firms.

Cons

• The user interface can feel more traditional and less intuitive than newer SaaS tools.
• High maintenance and implementation effort required.

Platforms / Deployment

• Web
• Cloud

Security & Compliance

• RBAC, Enterprise SSO, Audit Logs.
• SOC 1/2, ISO 27001, GDPR, HIPAA.

Integrations & Ecosystem

Oracle CPQ is built to sit at the center of a comprehensive Oracle enterprise architecture.

• Oracle Fusion Cloud ERP
• NetSuite
• Microsoft Dynamics
• Salesforce

Support & Community

Offers global enterprise support and an extensive library of technical documentation for developers.

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4. SAP CPQ

SAP CPQ is the preferred choice for organizations deeply embedded in the SAP ecosystem. It specializes in harmonizing front-end sales processes with complex back-office ERP data.

Key Features

• Variant Configuration: Deep integration with SAP’s manufacturing logic for perfectly accurate product builds.
• Global Scalability: Handles complex multi-currency and localized tax requirements natively.
• Guided Selling Workflows: Directs sales reps to high-margin bundles and cross-sell opportunities.
• Margin Health Indicators: Real-time visibility into the profitability of every quote.
• Quote-to-Order Automation: Seamlessly pushes approved quotes into SAP ERP for fulfillment.
• Subscription Billing Integration: Supports modern hybrid business models combining products and services.

Pros

• Excellent data consistency for companies already using SAP S/4HANA.
• Strong compliance and security features tailored for global conglomerates.

Cons

• Customizing the UI can be more restrictive than other cloud-native platforms.
• Can require significant manual intervention for initial process design.

Platforms / Deployment

• Web
• Cloud

Security & Compliance

• SAP Trust Center standards, MFA, SSO.
• GDPR, SOC 1/2/3, ISO 27001.

Integrations & Ecosystem

SAP CPQ provides native alignment with the broader SAP Business Suite.

• SAP S/4HANA
• SAP Sales Cloud (CRM)
• SAP Analytics Cloud
• Microsoft Dynamics

Support & Community

Supported by the vast SAP global partner network and the comprehensive SAP Support Portal.

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5. Conga CPQ

Conga CPQ (formerly Apttus) is a highly flexible solution that excels at connecting quoting with contract management. It is ideal for companies where the “deal” is as much about legal terms as it is about price.

Key Features

• Revenue Lifecycle Management: Connects CPQ, CLM, and billing in a single, unified workflow.
• Flexible Configuration Engine: Supports complex nested bundles and attribute-based logic.
• Integrated E-Signature: Provides a seamless transition from quote approval to signed contract.
• Global Price Books: Manages thousands of price points across different regions and languages.
• Mass Action Capabilities: Allows for bulk updates to quotes and contracts across large accounts.
• No-Code Admin UI: Simplifies the management of business rules for sales operations teams.

Pros

• Strongest integration between CPQ and Contract Lifecycle Management in the market.
• High flexibility for companies with unique, non-standard sales processes.

Cons

• Can feel “heavy” and require extensive upfront configuration.
• Documentation for advanced features can occasionally be fragmented.

Platforms / Deployment

• Web
• Cloud

Security & Compliance

• SSO/SAML, MFA, Audit Trails.
• SOC 2, ISO 27001, GDPR.

Integrations & Ecosystem

Conga has expanded from its Salesforce roots to support a wide range of enterprise environments.

• Salesforce
• Microsoft Dynamics 365
• Oracle ERP
• Slack / Teams

Support & Community

Conga University provides extensive training, while their professional services team is highly regarded for enterprise rollouts.

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6. HubSpot CPQ (Sales Hub)

HubSpot CPQ is built for speed and simplicity. It is the perfect tool for mid-market companies that want to empower their sales teams with professional quoting without the enterprise overhead.

Key Features

• Product Library: A centralized database for all products, prices, and recurring fees.
• Branded Quotes: Drag-and-drop templates that ensure every quote looks professional and on-brand.
• E-Signature & Payments: Allows customers to sign and pay for their quote directly from their browser.
• Deal-Based Approvals: Simple, automated workflows to ensure managers sign off on high discounts.
• Native CRM Integration: Fully embedded within the HubSpot Sales Hub for a unified view of the customer.
• Automated Sales Tasks: Triggers follow-up emails and tasks based on quote engagement levels.

Pros

• One of the most user-friendly interfaces, requiring minimal rep training.
• Part of an all-in-one platform for marketing, sales, and service.

Cons

• Lacks the deep “nested” configuration logic required for heavy manufacturing.
• Pricing and approval logic is less flexible than enterprise-only rivals.

Platforms / Deployment

• Web / iOS / Android
• Cloud

Security & Compliance

• SSO/SAML, MFA, RBAC.
• SOC 2 Type II, ISO 27001, GDPR, HIPAA.

Integrations & Ecosystem

HubSpot features a vast marketplace for connecting your sales stack to the rest of your business.

• QuickBooks / Xero
• Slack
• ZoomInfo
• Stripe

Support & Community

Offers the world-class HubSpot Academy for training and 24/7 phone support for higher-tier users.

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7. PandaDoc CPQ

PandaDoc provides an agile, document-centric CPQ experience. It is specifically designed for businesses that prioritize beautiful proposals, speed, and seamless document workflows over heavy industrial configuration.

Key Features

• Visual Quote Builder: An intuitive, drag-and-drop editor for creating rich-media proposals.
• Interactive Pricing Tables: Allows customers to toggle options and quantities to see live price updates.
• Embedded E-Signature: One of the most reliable and user-friendly signature tools in the industry.
• Document Analytics: Tracks when a customer opens a quote and which sections they spent the most time reading.
• Standardized Templates: Ensures consistency across the sales team with pre-approved content blocks.
• CRM Sync: Bi-directional data flow that updates deal amounts in the CRM automatically.

Pros

• Outstanding aesthetics for customer-facing documents.
• Very fast time-to-value, often taking just a few days to implement.

Cons

• Not suitable for companies needing complex engineering-based product rules.
• Pricing logic is basic compared to dedicated enterprise configurators.

Platforms / Deployment

• Web / iOS / Android
• Cloud

Security & Compliance

• SOC 2 Type II, HIPAA, GDPR, PCI DSS.
• Encrypted document storage.

Integrations & Ecosystem

PandaDoc integrates with nearly every popular CRM and productivity tool in the market.

• HubSpot
• Salesforce
• Pipedrive
• Microsoft Teams

Support & Community

Provides 24/7 chat support and a massive library of templates and educational resources.

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8. Experlogix CPQ

Experlogix is a robust configuration specialist that excels at bridging the gap between sales and manufacturing. It is particularly well-known for its deep integration with the Microsoft Dynamics ecosystem.

Key Features

• Rules-Based Configurator: A powerful engine that ensures every configured product is valid for production.
• 3D Visualization: Allows users to see a visual model of their configuration in real-time.
• BOM (Bill of Materials) Generation: Automatically creates the technical specs needed for the factory floor.
• Portal for Partners: Dedicated access for distributors to create their own accurate quotes.
• Multi-Tier Discounting: Handles complex pricing layers across global distribution networks.
• Quote-to-Production Sync: Pushes data directly into ERP systems to start the manufacturing process.

Pros

• Excellent for manufacturers with highly technical, variable products.
• Deepest integration available for Microsoft Dynamics 365 users.

Cons

• May be more power than is necessary for pure service-based businesses.
• The interface is more utilitarian and focused on data accuracy than visual flair.

Platforms / Deployment

• Web
• Cloud / Hybrid

Security & Compliance

• SSO, MFA, RBAC.
• GDPR, SOC 2 compliant.

Integrations & Ecosystem

Experlogix is a top-tier partner for Microsoft-centric enterprise environments.

• Microsoft Dynamics 365 (Sales & Operations)
• Salesforce
• NetSuite
• SAP

Support & Community

Provides specialized technical support and engineering-focused training for its clients.

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9. PROS Smart CPQ

PROS is the “science-first” choice in the CPQ market. It uses advanced data science and machine learning to help enterprises optimize their pricing strategy and maximize margins.

Key Features

• AI Price Optimization: Real-time guidance on optimal price points based on market conditions.
• Omnichannel Consistency: Ensures pricing is aligned across direct sales, e-commerce, and partners.
• Massive Catalog Handling: Capable of managing millions of SKUs with sub-second response times.
• Dynamic Discount Guardrails: Protects margins by preventing unauthorized or unnecessary discounts.
• Market-Responsive Pricing: Automatically adjusts prices based on external data like commodity costs.
• Constraint-Based Configuration: Simplifies the modeling of extremely complex product dependencies.

Pros

• Best-in-class pricing intelligence for high-volume B2B industries like chemicals and metals.
• Helps organizations move away from “gut-feeling” pricing toward data-driven strategy.

Cons

• Requires a high level of data maturity and “clean” historical data to be effective.
• Implementation cost and complexity are toward the high end of the market.

Platforms / Deployment

• Web
• Cloud

Security & Compliance

• ISO 27001, SOC 2, GDPR.
• Enterprise-level auditability.

Integrations & Ecosystem

PROS is designed to enhance existing enterprise architectures with high-level intelligence.

• Salesforce
• Microsoft Dynamics 365
• SAP
• Oracle

Support & Community

Offers expert-led consulting and a dedicated data science support model for its enterprise clients.

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10. QuoteWerks

QuoteWerks is a veteran in the CPQ space, known for its deep integrations with IT distributors and small-to-midsize business accounting tools. It is a practical, high-value solution for VARs and IT service providers.

Key Features

• IT Distributor Integration: Real-time pricing and stock levels from major vendors like Ingram Micro and Tech Data.
• Accounting Sync: Direct, native connections to QuickBooks and Sage to simplify billing.
• Procurement Automation: Automatically generates purchase orders once a quote is approved.
• Simple Template Designer: Allows for quick creation of standardized, professional quotes.
• Multi-Currency Support: Handles international sourcing and sales with automated conversions.
• Cloud & On-Premise Options: One of the few remaining tools that offers flexible deployment models.

Pros

• The definitive choice for IT Resellers and Managed Service Providers (MSPs).
• Very cost-effective compared to enterprise SaaS platforms.

Cons

• The user interface feels dated compared to modern cloud-native competitors.
• Lacks the advanced AI and visual configuration features of high-end rivals.

Platforms / Deployment

• Web / Desktop
• Cloud / Self-hosted

Security & Compliance

• Standard encryption, SSO support.
• GDPR compliant.

Integrations & Ecosystem

QuoteWerks excels at connecting the “middle” of the business stack (CRM to Accounting).

• ConnectWise
• Autotask
• QuickBooks / Xero
• Salesforce / HubSpot

Support & Community

Known for its very active user base and providing direct access to a responsive technical support team.

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Comparison Table

Tool Name	Best For	Platforms Supported	Deployment	Standout Feature	Public Rating
Salesforce CPQ	Salesforce Users	Web, Mobile	Cloud	Native Ecosystem	4.6/5
DealHub	Buyer Engagement	Web	Cloud	DealRoom	4.8/5
Oracle CPQ	Industrial Config	Web	Cloud	Logic Performance	4.5/5
SAP CPQ	SAP-Centric Enterprise	Web	Cloud	Variant Management	4.4/5
Conga CPQ	Contract Management	Web	Cloud	Quote-to-CLM Sync	4.3/5
HubSpot CPQ	Mid-Market Velocity	Web, Mobile	Cloud	Ease of Use	4.7/5
PandaDoc CPQ	Visual Proposals	Web, Mobile	Cloud	Document Analytics	4.7/5
Experlogix CPQ	Technical Mfg	Web	Hybrid	3D Visualization	4.5/5
PROS Smart CPQ	Pricing Intelligence	Web	Cloud	AI Price Optimization	4.2/5
QuoteWerks	IT Resellers / MSPs	Web, Desktop	Hybrid	Distributor Live-Sync	4.4/5

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Evaluation & Scoring of Configure-Price-Quote (CPQ) Software

Tool Name	Core Logic (25%)	UX/Ease (15%)	Integrations (15%)	Security (10%)	AI/Innovation (10%)	Support (10%)	Value (15%)	Weighted Total
Salesforce CPQ	10	7	10	10	9	10	7	8.95
DealHub	8	10	9	10	9	10	9	9.10
Oracle CPQ	10	6	9	10	8	8	7	8.35
SAP CPQ	10	6	10	10	8	8	7	8.50
Conga CPQ	9	7	9	10	8	9	7	8.35
HubSpot CPQ	6	10	9	10	7	10	9	8.40
PandaDoc CPQ	6	10	9	10	8	9	9	8.35
Experlogix CPQ	10	7	9	9	8	9	8	8.60
PROS Smart CPQ	9	6	8	10	10	8	7	8.05
QuoteWerks	7	7	10	8	5	10	10	7.95

Scores represent a relative assessment of how each tool performs against its market peers. A higher “Core Logic” score is essential for complex manufacturing, while “UX/Ease” is critical for fast-moving sales teams.

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Which Configure-Price-Quote (CPQ) Software Is Right for You?

Small Business (SMB)

If you are a smaller team with less than 50 employees, avoid the enterprise-only platforms. HubSpot CPQ and PandaDoc are the clear winners here, providing professional-grade results with a very low learning curve and high visual appeal.

Mid-Market / High Growth

For rapidly scaling companies that need to balance control with speed, DealHub is an exceptional choice due to its no-code admin and buyer-centric DealRoom. Salesforce CPQ is also a top contender if you are already using Salesforce and plan to build a long-term enterprise ecosystem.

Manufacturing & Industrial

If you sell products with complex engineering rules, nested parts, or visual configuration needs, your shortlist should include Experlogix CPQ and Oracle CPQ. These tools are built to handle technical constraints that would break simpler systems.

Enterprise / Global Corp

For global conglomerates standardized on a single back-office system, SAP CPQ or Oracle CPQ provide the necessary alignment and scalability. If your business is pricing-driven and deals with volatile commodity markets, PROS Smart CPQ offers the AI intelligence you need to protect margins.

Budget vs Premium

For those seeking the best value-to-feature ratio, QuoteWerks (for IT sectors) and PandaDoc (for service sectors) are the leaders. For premium, “Single Source of Truth” enterprise capabilities, Salesforce Revenue Cloud is the industry standard.

Specialized IT & VARs

For Value-Added Resellers (VARs) and Managed Service Providers, QuoteWerks remains the most practical choice due to its real-time links to global IT distributors and accounting systems.

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Frequently Asked Questions (FAQs)

What is the difference between a CRM and a CPQ?

A CRM manages customer relationships and sales pipelines. A CPQ is a specialized engine that sits on top of the CRM to handle the complex mathematical and logical rules required to generate a specific, accurate price for a customized product.

Can CPQ really improve my profit margins?

Yes. CPQ software prevents “rogue discounting” by enforcing price floors and approval thresholds. It also uses AI to suggest the most profitable product bundles and identifies cross-sell opportunities that sales reps might otherwise miss.

How long does it take to implement a CPQ system?

Implementation times vary wildly. A lightweight tool like PandaDoc can be live in a few days, while an enterprise-level Salesforce or Oracle deployment often takes 3 to 9 months, depending on the complexity of your product rules.

Does CPQ work for subscription-based businesses?

Absolutely. Modern CPQ systems are designed specifically to handle the complexities of recurring revenue, including co-terming renewals, calculating mid-term amendments, and managing usage-based billing logic.

Do I need a developer to manage a CPQ tool?

Older enterprise systems often required specialized coding. However, the new generation of tools like DealHub and HubSpot emphasizes “No-Code” administration, allowing sales operations teams to manage rules through a visual interface.

What is “Revenue Leakage” and how does CPQ stop it?

Revenue leakage occurs when money is lost due to pricing errors, invalid configurations, or unapproved discounts. CPQ stops this by creating a “closed-loop” system where only valid, approved, and accurately priced quotes can be sent to customers.

Can customers use CPQ themselves?

Yes, many CPQ platforms now offer a “Self-Service” or “E-commerce” module that allows customers to configure their own products and get instant pricing directly on your website.

What is “Guided Selling”?

Guided selling is a feature that presents sales reps with a series of questions about the customer’s needs. Based on the answers, the CPQ automatically filters the product catalog to show only relevant, compatible items and bundles.

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Conclusion

Implementing a Configure-Price-Quote (CPQ) solution is one of the most effective ways to accelerate your sales cycle and protect your company’s profit margins. Whether you choose the enterprise-grade power of Salesforce CPQ, the innovative buyer experience of DealHub, or the technical depth of Experlogix, the result is the same: faster quotes, fewer errors, and a more professional experience for your customers.

The “best” tool for your business depends entirely on your product complexity, your existing CRM, and the technical maturity of your sales operations team.