
Introduction
Synthetic data generation tools create artificial datasets that behave like real data without exposing the original records. In simple terms, these tools help teams build, test, train, and analyze systems when production data is hard to access because of privacy, security, compliance, or availability limits.
This category matters because organizations need faster AI experimentation, safer data sharing, and better governance across engineering, analytics, and machine learning workflows. Synthetic data is used for software testing, model training, QA environments, sandbox analytics, and proof-of-concept work. Some tools focus on enterprise privacy-safe generation, while others are developer-first or domain-specific.
Common use cases include:
- Test data generation for development and QA
- Privacy-safe data sharing across teams or partners
- ML training and dataset augmentation
- Sandbox analytics and internal demos
- Healthcare and regulated-domain simulation datasets
What buyers should evaluate before selecting a tool:
- Data realism and utility
- Privacy protection approach
- Relational and multi-table support
- Ease of setup and workflow automation
- APIs, SDKs, and integration options
- Deployment model
- Security and access controls
- Scalability for large datasets
- Validation and quality checks
- Team fit and learning curve
Best for: data teams, QA teams, application engineering, AI and ML teams, and regulated industries that need safe non-production data quickly.
Not ideal for: teams that only need basic dummy data for small demos, or teams with no privacy or governance requirement where simple scripts are enough.
Key Trends in Synthetic Data Generation Tools
- Synthetic data is becoming a core part of AI and software delivery workflows, not just a privacy project.
- Vendors are expanding beyond tabular data into text, documents, and mixed data use cases.
- Buyers increasingly expect governance, role-based access, and auditability along with data generation.
- Open-source tools remain important for experimentation, but many organizations prefer managed platforms for team collaboration.
- Hybrid workflows are becoming common, with local SDK use plus centralized platform management.
- Validation is becoming more important, including utility checks and privacy risk review before use.
- Domain-specific synthetic data remains highly valuable in healthcare, finance, and regulated sectors.
- Test data automation is a major buying driver for QA and engineering teams.
- Teams are separating lightweight fake data generators from high-fidelity synthetic data platforms and using both where needed.
- Security and compliance claims are reviewed more carefully during evaluation and pilot stages.
How We Selected These Tools (Methodology)
- Focused on widely recognized tools used for synthetic, test, or privacy-safe data generation.
- Included a balanced mix of enterprise platforms, developer-first tools, and open-source options.
- Prioritized tools with strong product visibility, documentation, or community awareness.
- Considered fit across testing, analytics, AI and ML, and regulated data use cases.
- Reviewed support for different data types and workflow styles.
- Considered deployment flexibility where publicly visible.
- Assessed integration potential, APIs, SDKs, and extensibility patterns.
- Included tools that fit different buyer sizes, from solo developers to enterprises.
- Avoided guessing on certifications, ratings, and compliance details.
- Used comparative scoring to show relative strengths for decision support.
Top 10 Synthetic Data Generation Tools
1 โ Gretel
Gretel is a synthetic data platform used for creating privacy-aware synthetic datasets and data transformation workflows. It is commonly considered by teams working on AI development, testing, and secure data sharing.
Key Features
- Synthetic data generation for structured datasets
- Privacy-focused workflows for safer data usage
- API-driven usage for developers
- Data transformation and preparation workflows
- Support for AI-related synthetic data use cases
- Cloud-oriented platform experience
- Designed for scaling beyond simple mock data
Pros
- Strong fit for privacy-conscious AI and data teams
- Useful for test data and model development scenarios
- Developer-friendly approach compared with manual masking workflows
Cons
- Enterprise feature depth may require onboarding time
- Pricing and packaging vary by plan
- Teams may need internal validation for specific schemas
Platforms / Deployment
- Cloud
- API-driven workflows
- Varies / N/A for complete offline deployment details
Security and Compliance
- Not publicly stated
Integrations and Ecosystem
Gretel is commonly used in API-centric development workflows and synthetic-data-assisted AI pipelines. Teams often evaluate it for integration into engineering and ML pipelines rather than one-time generation.
- APIs for programmatic generation
- Workflow compatibility with data engineering pipelines
- AI use case alignment
- Automation potential for developers
Support and Community
Documentation and ecosystem visibility are present, but support tiers and service expectations vary by plan and should be validated during evaluation.
2 โ MOSTLY AI
MOSTLY AI is an enterprise-focused synthetic data platform for generating privacy-safe synthetic datasets with platform workflows and SDK usage. It is often evaluated by teams that need repeatable synthetic data operations across environments.
Key Features
- Synthetic dataset generation workflows
- Generator-based training and reuse
- Data rebalancing and imputation capabilities
- Connectors for databases and cloud storage
- Platform plus SDK usage modes
- Delivery of generated data to target destinations
- Team collaboration features
Pros
- Strong enterprise usability with UI and SDK flexibility
- Good fit for repeatable generation pipelines
- Connectors and delivery workflows reduce manual handoffs
Cons
- Enterprise orientation may be too much for small teams
- Advanced setup may require data expertise
- Full compliance details must be confirmed directly
Platforms / Deployment
- Cloud / Self-hosted / Hybrid
- SDK supports local and client usage patterns
Security and Compliance
- Not publicly stated
Integrations and Ecosystem
MOSTLY AI stands out for connecting data sources, generation steps, and delivery workflows. It is useful for teams that want governed collaboration and local experimentation.
- Database connectors
- Cloud object storage connectors
- SDK and CLI support
- Shared platform workflows
- Import and export capabilities
Support and Community
Documentation is structured and product-oriented. Enterprise support strength appears solid, but exact support tiers and response commitments vary.
3 โ Tonic.ai
Tonic.ai focuses on synthetic and de-identified data for development, testing, and AI workflows. It is often considered by teams that need support across structured and unstructured data workflows.
Key Features
- Structured and semi-structured data synthesis workflows
- De-identification support for sensitive datasets
- Text and unstructured data workflows
- From-scratch synthetic data generation for relational data
- Product-specific modules for different use cases
- API and SDK support
- Strong test-data and AI development positioning
Pros
- Broad coverage across structured and unstructured workflows
- Strong fit for software testing and AI feature development
- Modular approach helps teams choose what they need
Cons
- Product portfolio can feel complex for new buyers
- Better value at team or enterprise scale
- Security and compliance specifics should be validated
Platforms / Deployment
- Cloud
- Varies by product and deployment arrangement
Security and Compliance
- Not publicly stated
Integrations and Ecosystem
Tonic.ai supports integration into engineering and data workflows through APIs and SDKs. It is strongest where teams need recurring test data operations and privacy-safe data preparation.
- APIs
- SDK support
- Product modules for different data types
- Workflow integration for QA, staging, and AI pipelines
Support and Community
Documentation is mature and product-specific. Enterprise onboarding is typically a key factor, but support details should be confirmed directly.
4 โ Syntho
Syntho is an all-in-one synthetic data platform focused on privacy-safe data generation and realistic dataset creation for analytics, AI, and testing use cases.
Key Features
- Privacy-safe synthetic data generation platform
- Multiple synthetic generation methods in one platform
- Workflow-oriented user experience
- Analytics and AI modeling use cases
- Data connection guidance
- Guided onboarding resources
- Enterprise-ready collaboration approach
Pros
- Clear platform focus on privacy-safe synthetic data
- Good fit for organizations seeking guided implementation
- Strong practical positioning for analytics and AI teams
Cons
- Platform adoption may be heavier than lightweight tools
- Technical depth should be validated through a pilot
- Public compliance details should not be assumed
Platforms / Deployment
- Cloud / Self-hosted / Hybrid
- Varies by package and deployment model
Security and Compliance
- Not publicly stated
Integrations and Ecosystem
Syntho is designed for operational workflows with data connections and guided deployment paths. It is best evaluated as a platform component in broader data programs.
- Data connections
- Workspace and project workflows
- Guided onboarding resources
- Enterprise process alignment
Support and Community
Documentation is clear and accessible. Vendor-led onboarding is often stronger than community-led support, which is common in enterprise platforms.
5 โ YData
YData provides synthetic data capabilities through a platform and SDK ecosystem, with focus on data quality, AI-ready datasets, and synthetic generation for analytics and ML workflows.
Key Features
- Synthetic data generation for tabular and time-series data
- SDK-based programmatic workflows
- Platform support for data preparation and evaluation
- Generative approaches for dataset augmentation
- Data quality and synthetic workflow alignment
- Community and enterprise usage paths
- AI-focused positioning for data teams
Pros
- Strong fit for data science and ML teams
- Useful mix of SDK and platform experiences
- Good for teams wanting synthetic data plus data quality context
Cons
- Platform breadth can increase learning effort
- Enterprise features may exceed simple testing needs
- Security and compliance specifics should be verified directly
Platforms / Deployment
- Cloud / SDK-based workflows
- Varies / N/A for complete deployment matrix
Security and Compliance
- Not publicly stated
Integrations and Ecosystem
YData offers both platform and package-based approaches, which helps teams move from experimentation to more governed workflows.
- SDK and package workflows
- Platform-based data management
- AI and pipeline compatibility
- Community and enterprise usage options
Support and Community
Developer visibility is good through SDK materials and product presence. Enterprise support details vary by engagement.
6 โ Hazy
Hazy is known as a synthetic data platform focused on privacy-preserving data generation and enterprise use cases, especially in regulated environments.
Key Features
- Privacy-preserving synthetic data generation
- Enterprise and regulated-industry alignment
- Representative synthetic data generation workflows
- Data sharing and development acceleration use cases
- Governance-oriented platform positioning
- Enterprise integration potential
- Platform-led synthetic data operations
Pros
- Strong fit for enterprise privacy and governance discussions
- Recognized synthetic data brand in regulated use cases
- Useful for teams prioritizing controlled data sharing
Cons
- Product packaging and roadmap may require direct validation
- Public product detail availability may be limited
- Buyers should confirm deployment and support model carefully
Platforms / Deployment
- Varies / N/A
Security and Compliance
- Not publicly stated
Integrations and Ecosystem
Hazy is best evaluated with attention to current packaging, deployment, and integration capabilities. Enterprise buyers should confirm current ecosystem support directly.
- Enterprise workflow integration potential
- Privacy-focused data sharing use cases
- Regulated domain alignment
- Platform-based enterprise adoption path
Support and Community
Support and onboarding should be treated as vendor-confirmed items during evaluation. Community visibility is lower than open-source alternatives.
7 โ GenRocket
GenRocket is a synthetic test data automation platform focused on generating high-volume, format-specific test data for QA, testing, and enterprise software delivery.
Key Features
- Design-driven synthetic test data generation
- Enterprise-scale test data automation workflows
- High-volume generation across formats
- QA and regression testing alignment
- Support for complex application test scenarios
- Domain-focused testing support
- Centralized test data operations approach
Pros
- Excellent fit for QA-heavy enterprise organizations
- Built for repeatability and coverage
- Strong operational value in testing pipelines
Cons
- Less focused on analytics or ML synthetic workflows
- Can be too specialized for small app teams
- Rollout may require process maturity
Platforms / Deployment
- Cloud / Varies by enterprise deployment arrangement
Security and Compliance
- Not publicly stated
Integrations and Ecosystem
GenRocket is strongest when integrated into testing operations and delivery pipelines. It is best viewed as a test data automation platform rather than a general synthetic analytics tool.
- Testing workflow compatibility
- Enterprise QA process integration
- High-volume format generation support
- Domain-oriented testing workflows
Support and Community
Vendor-led support is important for successful deployment. Community footprint is lower than open-source tools, but enterprise enablement is a major part of the value.
8 โ SDV
SDV is a well-known open-source Python library for synthetic data generation, especially for tabular and relational datasets. It is a strong developer-first choice for custom workflows.
Key Features
- Open-source Python library for synthetic data generation
- Tabular and relational dataset support
- Metadata-driven modeling for tables and relationships
- Multiple synthesis approaches
- Transparent and customizable workflows
- Good fit for experimentation and prototyping
- Community-driven ecosystem
Pros
- Strong developer control and transparency
- Excellent for experimentation and custom workflows
- No vendor lock-in for core usage
Cons
- Requires technical skill for effective use
- Managed governance features are limited compared with commercial tools
- Support depends on community or internal expertise
Platforms / Deployment
- Python / Local / Cloud where Python runs
- Self-hosted workflow by nature
Security and Compliance
- Varies / N/A
Integrations and Ecosystem
SDV integrates naturally with Python-based data science stacks and custom pipelines. It is a strong building block for teams wanting full control over generation logic.
- Python ecosystem compatibility
- Notebook and script workflows
- Custom pipeline integration
- Metadata-based multi-table modeling
Support and Community
SDV has strong documentation and open-source visibility. Community support is valuable for technical teams, but organizations needing guaranteed vendor support may prefer commercial options.
9 โ Mockaroo
Mockaroo is a popular random data generator and API mocking tool used for creating realistic test and demo datasets quickly. It is best for fast schema-based data generation rather than high-fidelity synthetic replication.
Key Features
- Fast generation of realistic mock datasets
- Multiple export formats
- API mocking and generated APIs
- Schema-based field generation
- Browser-based ease of use
- Useful for demos, testing, and prototyping
- Lightweight adoption path
Pros
- Very easy to start with for non-experts
- Great for quick test and demo data
- Useful API mocking support for app development
Cons
- Not a high-fidelity privacy-safe synthetic platform
- Limited fit for complex relational privacy workflows
- Governance capabilities are not its primary focus
Platforms / Deployment
- Web / Cloud
Security and Compliance
- Not publicly stated
Integrations and Ecosystem
Mockaroo is more of a practical utility than a deep platform. It fits developer workflows needing fast generated records and mock APIs.
- Browser-based schema creation
- Generated API endpoints
- Common file exports
- Lightweight development integration
Support and Community
Documentation is straightforward and practical. It is widely used by developers, but enterprise-grade support expectations should be checked directly.
10 โ Synthea
Synthea is an open-source synthetic patient population simulator used for healthcare research, interoperability testing, and health IT development. It generates realistic but artificial patient records for domain-specific use cases.
Key Features
- Open-source synthetic patient population generation
- Healthcare and EHR-focused data generation
- Longitudinal medical-history-style patient records
- Useful for interoperability and health IT testing
- Large dataset simulation outputs
- Strong health IT and research relevance
- Domain-specific synthetic data generation
Pros
- Excellent for healthcare-specific synthetic data needs
- Open-source and widely recognized in health IT contexts
- Strong value for standards testing and demos
Cons
- Domain-specific and not general purpose
- Requires healthcare data understanding for best results
- Commercial support is not the primary model
Platforms / Deployment
- Open-source / Self-hosted / Local generation workflows
Security and Compliance
- Varies / N/A
Integrations and Ecosystem
Synthea fits healthcare developer and research ecosystems where synthetic patient data is needed for standards testing, integration development, and educational simulation.
- Healthcare workflow compatibility
- Research toolchain support
- Open-source customization
- Population simulation workflows
Support and Community
Synthea has strong community relevance in healthcare informatics and health IT development. Support is mainly community and documentation based.
Comparison Table (Top 10)
| Tool Name | Best For | Platform(s) Supported | Deployment | Standout Feature | Public Rating |
|---|---|---|---|---|---|
| Gretel | Privacy-aware synthetic data for AI and engineering teams | Web / API | Cloud | Developer-friendly synthetic data workflows | N/A |
| MOSTLY AI | Enterprise synthetic datasets with platform and SDK workflows | Web / SDK | Hybrid | Generator workflows with connectors and delivery | N/A |
| Tonic.ai | Test data, de-identification, and AI data prep | Web / APIs / SDK | Cloud / Varies | Multi-product approach for structured and unstructured use cases | N/A |
| Syntho | Privacy-safe synthetic data platform for analytics and AI | Web | Cloud / Self-hosted / Hybrid | All-in-one synthetic platform positioning | N/A |
| YData | Synthetic data plus data quality workflows | Web / Python | Cloud / Varies | Platform and SDK approach for AI teams | N/A |
| Hazy | Enterprise privacy-preserving synthetic data in regulated use cases | Varies / N/A | Varies / N/A | Enterprise privacy-focused synthetic generation | N/A |
| GenRocket | Enterprise synthetic test data automation for QA | Web / Enterprise tooling | Cloud / Varies | Design-driven synthetic test data automation | N/A |
| SDV | Open-source tabular and relational synthetic generation | Python | Self-hosted | Metadata-driven open-source synthesis | N/A |
| Mockaroo | Fast mock data and API mocking for dev and test | Web | Cloud | Rapid schema-based generation and mock APIs | N/A |
| Synthea | Healthcare synthetic patient records and interoperability testing | Open-source / Local | Self-hosted | Synthetic patient population simulator | N/A |
Evaluation and Scoring of Synthetic Data Generation Tools
| Tool Name | Core (25%) | Ease (15%) | Integrations (15%) | Security (10%) | Performance (10%) | Support (10%) | Value (15%) | Weighted Total (0โ10) |
|---|---|---|---|---|---|---|---|---|
| Gretel | 8.8 | 7.8 | 8.2 | 7.8 | 8.1 | 7.8 | 7.5 | 8.03 |
| MOSTLY AI | 9.0 | 8.2 | 8.6 | 8.1 | 8.4 | 8.3 | 7.4 | 8.31 |
| Tonic.ai | 9.2 | 8.0 | 8.7 | 8.3 | 8.5 | 8.2 | 7.2 | 8.34 |
| Syntho | 8.6 | 8.1 | 8.0 | 7.9 | 8.0 | 7.8 | 7.6 | 8.00 |
| YData | 8.7 | 7.7 | 8.4 | 7.6 | 8.0 | 7.9 | 8.0 | 8.07 |
| Hazy | 8.4 | 7.2 | 7.6 | 8.2 | 8.0 | 7.3 | 7.0 | 7.73 |
| GenRocket | 8.8 | 7.0 | 8.3 | 7.8 | 8.6 | 7.9 | 7.1 | 7.95 |
| SDV | 8.3 | 6.8 | 7.8 | 6.8 | 7.8 | 8.1 | 9.0 | 7.88 |
| Mockaroo | 6.9 | 9.2 | 6.5 | 6.2 | 7.4 | 7.2 | 9.1 | 7.56 |
| Synthea | 7.8 | 6.9 | 7.3 | 7.0 | 8.0 | 8.4 | 9.2 | 7.86 |
How to interpret these scores:
- These scores are comparative and scenario-based, not benchmark test results.
- A higher total does not mean a universal winner for every team.
- Enterprise platforms and open-source tools solve different problems, so scores reflect fit across common buying criteria.
- Open-source options may score lower on ease or managed support but higher on flexibility and value.
- Always validate shortlisted tools with your own dataset patterns, privacy needs, and delivery workflows.
Which Synthetic Data Generation Tool Is Right for You
Solo / Freelancer
If you are a solo developer, consultant, or prototype builder, start with tools that are fast and lightweight. Mockaroo is excellent for quick mock datasets and API testing. SDV is a strong choice if you need more realistic tabular synthesis and can work in Python. If your work is in health IT demos, Synthea can be very useful.
Recommended shortlist: Mockaroo, SDV, Synthea (for healthcare-specific work)
SMB
SMBs usually need speed, lower setup effort, and enough realism for QA or analytics pilots. YData and Syntho are attractive when your team wants a platform experience without building everything internally. Tonic.ai can also be a strong fit if privacy-safe test data is a recurring engineering bottleneck.
Recommended shortlist: YData, Syntho, Tonic.ai
Mid-Market
Mid-market teams often need repeatability, connectors, access control, and cross-team data delivery. MOSTLY AI and Tonic.ai are strong candidates for operational synthetic data workflows. Gretel is also worth evaluating if your organization is AI-heavy and wants developer-centric capabilities.
Recommended shortlist: MOSTLY AI, Tonic.ai, Gretel
Enterprise
Enterprise buyers should prioritize governance, scalability, deployment flexibility, privacy validation, and integration with existing data and security processes. MOSTLY AI, Tonic.ai, Syntho, GenRocket, and Hazy are strong candidates depending on whether the core need is AI and analytics, test data automation, or regulated data sharing.
Recommended shortlist: MOSTLY AI, Tonic.ai, GenRocket, Syntho, Hazy
Budget vs Premium
- Budget-friendly or open-source-first: SDV, Synthea, Mockaroo for lighter use cases
- Premium enterprise platforms: MOSTLY AI, Tonic.ai, Syntho, Gretel, GenRocket
- Enterprise strategic evaluation: Hazy, especially for regulated workflows
If budget is limited, start with one lightweight tool plus one open-source library before committing to a full platform rollout.
Feature Depth vs Ease of Use
- Highest ease of use: Mockaroo
- Strong developer depth: SDV
- Strong platform depth: Tonic.ai, MOSTLY AI
- Balanced platform usability: Syntho, YData
Many teams fail by selecting maximum feature depth when they actually need faster adoption. Match the tool to team maturity and workflow complexity.
Integrations and Scalability
If you need connectors, repeatable workflows, and delivery into enterprise data systems, lean toward MOSTLY AI, Tonic.ai, YData, or GenRocket. If you only need local generation inside notebooks or scripts, SDV may be enough to start.
Security and Compliance Needs
For regulated workflows, treat vendor claims as the start of due diligence. Ask for:
- Access control details
- Encryption practices
- Audit logging
- Deployment options
- Privacy risk evaluation methods
- Compliance documentation and attestations
If these requirements are critical, run a controlled proof-of-value with your governance team involved from the beginning.
Frequently Asked Questions
1. What is the difference between fake data and synthetic data?
Fake data tools usually create random or rule-based placeholder values for demos and simple testing. Synthetic data tools aim to preserve patterns and relationships from real datasets while reducing privacy risk.
2. Can synthetic data fully replace production data?
Not always. It can replace production data for many testing, sandbox, and model-development tasks, but some edge-case validation still benefits from controlled checks using real data.
3. Is synthetic data automatically privacy-safe?
No. Privacy safety depends on the generation method, evaluation process, and governance controls. Teams should validate re-identification risk and leakage risk before sharing data.
4. Which tool is best for software testing teams?
For quick test and demo data, Mockaroo is very practical. For enterprise-grade test data automation and repeatable QA workflows, GenRocket and Tonic.ai are often stronger choices.
5. Which tool is best for AI and machine learning teams?
It depends on workflow maturity. SDV is great for developer-led Python work, while MOSTLY AI, YData, Gretel, and Syntho are stronger when teams need managed workflows and collaboration.
6. Are open-source tools enough for enterprise use?
They can be, especially for teams with strong internal engineering skills. However, many enterprises prefer commercial platforms for governance, support, and cross-team operational control.
7. How long does implementation usually take?
Lightweight tools can be used quickly. Enterprise platform adoption takes longer because schema mapping, validation, integration setup, and governance review all take time.
8. What is a common mistake when evaluating synthetic data tools?
A common mistake is checking only data realism and ignoring privacy controls, integration effort, and operational repeatability. Another mistake is testing only on simple datasets.
9. Can these tools handle relational or multi-table datasets?
Some can, and some are much better than others. Always confirm support for relationships, metadata handling, and consistency rules during your pilot.
10. How should I choose between platform tools and libraries?
Choose libraries when you want coding flexibility, control, and lower cost. Choose platforms when you need collaboration, automation, governance, and repeatable workflows across teams.
Conclusion
Synthetic data generation tools now play an important role in software testing, analytics, AI development, and safer internal data sharing. The best choice depends on your actual use case, team skills, privacy requirements, and operational maturity. Some teams need fast mock data for development, while others need governed enterprise platforms for repeatable privacy-safe workflows. A smart approach is to shortlist a few tools that match your environment, run a focused pilot, compare utility and workflow fit, and then select the option that performs well in real daily use rather than only looking strong in product messaging.
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